Practical guides to social media strategy, community building, short-form video, owned audiences, launches, and useful measurement.
Launch & Campaign Playbookschallenge-launchcommunity-buildingChallenge-Based Launch Playbook: Grow a Community With a 5-Day ChallengeA 5-day challenge structure that builds participation day by day and leads to a natural offer at the end — without the gimmicky, hype-heavy feel.